| Rule | Example | |
|---|---|---|
| length | 280–320 words | four or five paragraphs |
| voice | clear, consistent stance | It is tempting to … |
| devices | rule of three · contrast · rhetorical question | cheap, quick and everywhere |
| cohesion | pick up the last idea | This problem, however, … |
| ending | return to the opening or widen the point | Perhaps we should look up. |
Circle the correct answer.
Write the missing word.